The information architecture & wireframes
The ethnographic research for a user who trades daily, gave us insights about what is important for them at what point of time. These insights were merged with CashCow’s business goals and an information architecture was sketched. A detailed set of wireframe was sketched keeping in mind the IOS guidelines and was tested with various users for the flow.
Ideas
All the information regarding the trending stocks, most bought, sold, my watch-list and the subscribed analyst recomendations appear in this section.
Analyst
All the calls by subscribed and unsubscribed analysts appear under this section along with their complete profiles
Holdings
All the information regarding the holdings in my DEMAT account appear under this section.
Transact
All the information regarding todays net positions, orders and status comes under this section.
User Interactions
Lazy load
Drop down drawer
Nested screens
Swipe controlers
If you like the project, please do not forget to share it with the world