MyMy Challenges the myth that health comes at the expense of taste. These snacks deliver on both, the combination of healthy ingredients and roasting means that every pack satisfies the desire for tasty, healthy, guilt free snacking. The branding and packaging needs to compellingly tell the MyMy story.
Deposition the competition (on their health with taste credentials) and reposition the category (snacking is now healthy/ exciting). This calls for a fun filled dynamic identity with a photography style that ques health.
The brand system was designed in a way so that it could be used on various quantities of packaging, products such as health bars under the same brand, Newspaper or billboard adverts.
If you like this project, please take a second to share with the world